For their very first “haute parfumerie” private collection, Mercedes-Maybach (licensee INCC Parfums) has chosen Groupe Verpack designed a recyclable coffret combining aesthetic qualities, technicality and sustainability, thus embodying the brand’s values of excellence and refinement.
In line with the brand’s request, Groupe Verpack has created a high-end cardboard coffret. Particular attention was paid to the internal and exterior design, notably the insert, which is the centerpiece of the coffret.
Each of the six fragrances is presented in an ivory box marked with the brand’s iconic logo. The coffret is made up of a base and lid that fit perfectly together thanks to a hidden groove. This system guarantees a perfect closure that protects and highlights the bottle (Stoelzle Masnières Parfumerie) and its sculpted wooden base.
An insert in thick cardboard was added to measure to hold both the bottle and its wooden support. This elegant pedestal also acts as a presentation stand, allowing the bottle to be displayed upside down, like a work of art. The lid perfectly integrates another custom insert that perfectly espouses the contours of the product to ensure optimal protection.
The external décor is hot stamped in silver, offset printed and protected with a varnish. Crimped borders surround an area indented for the label bearing the name of each fragrance.