The Rowing Blazers x Target Collab Is Live: Here’s What to Buy

When we broke the news of the Rowing Blazers x Target collab, we weren’t just delivering a scoop—we were letting you know that your fall/winter wardrobe overhaul would be a whole lot brighter and a lot less expensive than you anticipated. And now we’re back to help you get the best of the collection before the winners sell out (and they will, fast).

To recap: Rowing Blazers, the NYC-based purveyors of technicolor prep led by founder Jack Carlson, isn’t messing around. The 159-piece Rowing Blazers x Target collection includes toys, luggage, furniture, and all sorts of unexpected gear. (Maybe you need a mini Rowing Blazers ping pong table with Rowing Blazers paddles?)

But we’re all really here for RB’s bread-and-butter: the clothes. It’s ironic that the collection doesn’t include a pair of sunglasses, because the colors are big and brash. You expected only muted autumn-ass greens and ruddy ochres? Nah. This collection is packed with hunter orange and sunny yellow and electric pink and—check out that cable-knit croquet sweater below—an entire Trix-esque rainbow. Mixed in are quieter basics, like a navy cardigan and a long tan peacoat, that’ll build up your closet. As Carlson told GQ, “It’s definitely the full-on Rowing Blazers aesthetic.”

Here’s where the Target part of the collab comes in: everything clocks in at “why not?” prices, in size ranges (up to 5XL on some pieces) that let everyone in on the fun. You can shop the full Rowing Blazers x Target collection here, or scroll down to see what we’ll be rushing into our carts.

All products featured on GQ are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

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