The Texen Beauty Partners teams did not wait for the official launch, planned for the MakeUp in Los Angeles trade show in February! The company previewed the prototype of their new Multi Intensity Brush for the eyes during the last edition of the Paris Packaging Week show, an exclusivity for existing clients and the media.
The complexion version, known as the Multi Intensity Brush and whose launch was particularly acclaimed, received an IT Awards at MakeUp in Paris in 2023. As a reminder, the Multi Intensity Brush enables a full facial makeup with just one brush, thanks to a patented rotating mechanism that allows to adjust the length and density of the tuft.
Texen is now rolling out the technology for the makeup of the eye area. In order to offer consumers all the essentials that are required for an eye makeup routine, the brush has a double tip.
On one side, the modular tuft can be placed in variable positions in order to apply a neutral base or a shade on the eyelid, to widen the appearance of the eye area, darken or blur it … On the other side, a tip fixed bevel has been integrated so as not to omit a key feature of any beauty routine for the eyes: the eyeliner. “This unique brush guarantees a makeup result that would have required five brushes of different shapes and densities,” highlights Nathasha Marquez, Marketing Manager at Texen Beauty Partners.
Eventually, as far as development is concerned, the High Intensity Brush Eyes can be designed in any type of material — wood, plastic, or biosourced materials — it can also be decorated on demand and also sold in a custom pouch. In short, anything is possible!