It’s been a very menswear-y year for Taylor Swift. Which doesn’t come as much of a surprise, because she can do it all: sell out arenas, sell out Kansas City football jerseys, sell out record stores, and on and on and on. But you already knew all that. What you probably didn’t expect however, is for Swift to now sell out sneakers too.
Swift was photographed near her apartment in Greenwich Village in a pair of New Balance’s Ganni sneakers. Which, for the uninitiated, is a collab between the sneaker brand you love and the Nordic uber-girly fashion brand the women in your life love.
The trainers—a remix of NB’s classic 1906R silhouette—come with subtle Ganni branding on the tongue. The sneakers are the sort of shoes TikTok Get Ready With Me-ers fight for. And it shows in the numbers: The sneaker sold out when they were given a limited run earlier this year, and prices are currently threefold on resale sites.
It’s all part of Swift’s slow pivot to a full on hype menswear flex. Above her sold out sneakers was a Shania Twain “Any Man Of Mine” retro tour T-shirt, spandex biker shorts, and a cap from the NYC brand Still Here. There was nothing super starry about her fit. She wasn’t dripping in The Row. It was low lift, louche stuff that anyone can wear, all part of the wavy homogenous blob that is modern fashion.
Because women’s sneakers are trafficking with men, too. Like Ganni’s New Balance collab, there was also a sold-out partnership between the sneaker marque and Staud—a Los Angeles womenswear brand that was compelled to release men’s sizes after its first hook-up sneaker proved extremely popular with guys.
And with Taylor Swift’s insane influence, you can expect any later New Balance and Ganni collabs to sell out too—because sneakerheads takes this stuff almost as seriously as the Swifties.
This story originally appeared on British GQ with the title “Taylor Swift is the new master of the sneakerverse”