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The fifth annual LVMH Watch Week is here—and in my opinion, it’s the best edition of the luxury giant’s annual horology showcase yet. The conglomerate has steadily ramped up its watch production in recent years, solidifying the Louis Vuitton brand and acquiring impressive legacy names like Daniel Roth and Gérald Genta. All those investments are paying off in a big way this year, as the offerings from the fair—running today and tomorrow in New York, before heading to Paris for January 30 and 31—feel more expansive and impressive than ever. In 2025, Zenith is finding its well-appointed footing, Daniel Roth stole the show with a sleek and simple piece, and Louis Vuitton is asserting itself as a real player in the high-end watch game. See all of my favorite releases from LVMH Watch Week 2025 below.
Daniel Roth Extra Plat Souscription
Daniel Roth doesn’t have the name recognition of a TAG Heuer or Louis Vuitton, but the brand’s new timepiece is the one most worth paying attention to coming out of this fair. Founded in 1988, the brand was acquired by Bvlgari in 2000 before going dark shortly thereafter. Two years ago, Louis Vuitton announced that it was reviving Daniel Roth with input from its namesake but led by legendary watchmakers Michel Navas and Enrico Barbasini. DR launched its new era in 2022 with the Souscription Tourbillon. I love that watch, but there is undeniably a lot going on with it. Now, with the new Extra Plat version, the brand’s designers have treated the Souscription like The Grinch, stripping the model of all baubles, pampoolas, bizzel binks, and even the last can of Who-Hash. Gone from the previous release are the tourbillon, the triple arc track, and even the seconds hand. What’s left is a watch that makes my heart grow three sizes. This pared-down DR—a reproduction of a watch released by the original Daniel Roth in 1990—maintains the pretty Clou de Paris pattern on the dial, but there isn’t much ornamentation beyond that. It’s simply a perfect thin dress watch, measuring in at just 35.5 by 38.6 mm.
Zenith Chronomaster Sport Rainbow
