Whether you celebrate Christmas or not, tomorrow weâre all getting the gift of Beyoncéâwhich, to be fair, still qualifies as a non-secular experience for some. Queen Beyâs halftime show during the Texans and Ravens game, set to be livestreamed on Netflix, is a big deal for several reasons, chief among them simply being: Beyoncé. (If this were a sports column, we could get into the NFLâs brazen decision to put an end to their longstanding Christmas Day armistice with the NBA by using the best living entertainer in the world as a cheat code, but it isnât, so we wonât.)
But aside from her shows always being an event because of the maximum effort, spectacle and showmanship she puts into every on-stage experience, tomorrow is extra special because itâll mark the first time Beyoncé engages with her latest project, an album of the year contender, since releasing it nine months ago. Much like Renaissance, the first album in this planned trilogy, there were no Cowboy Carter visuals. Unlike Renaissance, there wasâat press time, at leastâno tour, and no other live performances. Aside from a couple of cool Olympics spots and an Instagram reel here or there, when it comes to the Cowboy Carter era, weâve really only been living with the music.
Which, as she told me (light flex I wonât front) earlier this year, is how she wanted it. âI thought it was important that during a time where all we see is visuals, that the world can focus on the voice,â she said in her GQ cover story. âThe music is so rich in history and instrumentation. It takes months to digest, research, and understand. The music needed space to breathe on its own. Sometimes a visual can be a distraction from the quality of the voice and the music. The years of hard work and detail put into an album that takes over four years! The music is enough.â
Very valid, Ms. Knowles-Carter, although you canât convince me that you didnât film videos for all 27 songs, complete with cameos from Linda Martell, Dolly Parton and Willie Nelsonâjust for the love of the gameâand store them on a hard drive somewhere for posterity.
Still, itâs going to be exciting to finally see these heaters in a new context. The occasion will probably spur those who may not qualify as Beyhive to revisiting Cowboy Carter in full for the first time in a while. And when they do, hopefully theyâll find a new or deeper appreciation for the many wonderful, quieter, multi-layered, idiosyncratic âalbum cutsâ on that project. âTexasâ is the big rousing lead single and Record of the Year contender, âII Hands II Heavenâ is the superfan consensus best track, âJoleneâ is the showy cover, and the Miley and Post Malone duets got their deserved share of attention.
