Leave it to Kendrick Lamar to do an anti-rollout. Most artists on his level might hit you with a single, music video and imminent release date to signal the beginning of a new album era. Kendrick just took it back to 2013 Beyoncé and dropped his sixth album, GNX, out of thin air. Anyone betting on a release closer to the Super Bowl…guess again. There’s 12 new tracks of heat to dig into, on a project named after his beloved classic Buick which appears in a one minute teaser that he dropped along with the project. Watch that and stream the album below.