Mahindra, one of India’s leading automakers, has seen a surge in sales for one of its SUVs in December 2022. The Mahindra Bolero, which is actually the rebranded and improved version of the TUV300 SUV, was the top-selling SUV for the brand in India, with 7,311 units sold last month. This represents a 38 percent increase over December 2021 sales, when Mahindra sold 5,314 units of the Bolero.
The Mahindra Bolero Neo, as it is now known, has seen high demand from rural markets as well as from state governments in India. The discontinuation of the original Bolero SUV and the rebranding of the TUV300 as Bolero Neo has changed its fortunes. Despite Mahindra’s best efforts, the TUV300 was not a popular SUV. However, the Bolero Neo has seen success thanks to its improved features and design.
At the second spot for Mahindra sales is the Scorpio/ Scorpio-N with total sales of a little over 7,000 units, registering a 300 percent growth over the same period in 2021. In December 2021, Mahindra managed to sell only 1,757 units of the Scorpio. In third place is the XUV700 with 5,623 units sold, as compared to 3,980 units in Dec 2021, a 20 percent hike.
Other Mahindra vehicles, such as the XUV300 and Thar, also performed well but did not have as significant an impact on sales as the Bolero, Scorpio and XUV700. Thanks to its strong SUV portfolio, Mahindra saw a good YoY growth in December 2022 sales figures. The overall dispatches witnessed a 62.13 percent jump from 17,476 units in December 2021 to 28,333 units in December 2022.
Mahindra has recently launched its first electric vehicle, the XUV400. The XUV400 is positioned price-wise between its primary competitors – the Tata Nexon EV and Tata Nexon EV Max. The company has reported good interest from customers for the XUV400, which suggests that it will make a good addition to Mahindra’s portfolio.