Behind-the-Scenes of Pharrell's Louis Vuitton Debut, Starring LeBron James, Pusha T, and More

No fashion show in recent memory has garnered more global attention than Louis Vuitton’s Spring-Summer 2024 menswear show last June, which marked Pharrell Williams’s historic debut as the house’s men’s creative director. Now, LV has offered up the juiciest, most intimate look yet at the creation of that landmark collection through a new short documentary—exclusively premiering here on GQ—that follows Pharrell as he works with his design team to devise the now-iconic Damouflage print, directs LeBron James in a major campaign, and hits the studio with Pusha T to create the soundtrack for the show.

Watch the full documentary below, and then check out our review of Pharrell’s latest blockbuster Louis Vuitton collection here.

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