Founded at the beginning of 2024, the Value of Beauty Alliance brings together key players from the European beauty and personal care value chain. This initiative aims to raise awareness of the importance of the industry and highlight its positive contributions to Europe, both at an economic and societal level.
Verescence, a global leader in luxury glass packaging for the fragrance and cosmetics industry, officially joined the consortium in December. Its members include L’Oréal, Beiersdorf, Givaudan, IFF, Kiko Milano, Ancorotti Cosmetics, Albéa, DSM-Firmenich, Puig, Fiabila, Patyka, Cosmetic Valley, and Capua 1880.
“We are proud to be the first glassmaker to join the Value of Beauty Alliance and to contribute to this essential initiative, which underscores the richness and importance of our ecosystem. With an annual turnover of EUR 29 billion, over 3 million direct and indirect jobs, and EUR 2.35 billion invested annually in research and development, the beauty and personal care industry plays a vital economic and societal role in Europe,” said Thomas Riou, CEO of Verescence.
The Value of Beauty Alliance is open to all companies and professional associations within the European beauty value chain, uniting manufacturers, suppliers, distributors, and researchers around a shared vision of innovation and collaboration.
