PM Studio started 2025 with an ambitious growth and diversification project! Headed by Patricia Stranik and Sven Döbert, respectively President and Managing Director, the company finalized an LBO last November, which marked its leaving high-end merchandising specialist RC Group, who nonetheless retains a 5% stake in the company, and Andera Partners’ arrival as a minority shareholder. Andera Partners’ equity investment will be used to finance PM Studio’s growth and development.
Founded in 2018 following the merger of two French and German companies, the PM Studio group has since established itself as one of the leading promotional items and packaging designers and manufacturers, particularly for the luxury, beauty and jewellery sectors. Boasting an average annual growth rate over 30% and a turnover of 70 million euros in 2024, the group now employs almost 100 people in its offices in Paris, Frankfurt, Dongguan, and Shanghai.
Doubling in size in five years
Now that it is autonomous, PM Studio applies a growth strategy structured to double its sales over the next five years. Leaders are banking on still significant an organic growth potential and on the pursuit of their targeted external growth strategy, which already helped successfully carry out two operations over the past three years: By No in 2022 and Édition Limitée in 2023.
“The company is still rather young, and we have built up quite a reputation, but we still have a few major accounts to conquer. Not to mention that to several of our customers, we are new entrants with significant growth potential,” explains Patricia Stranik to Premium Beauty News.
PM Studio is already considering new acquisition opportunities in France, Europe, and the US to widen its scope of expertise and geographical presence.
Diversifying and going global
For this first LBO, the choice of Andera Partners, a fund Patricia Stranik considers as “dynamic and highly supportive”, is meant to help the company achieve a double goal: setting itself up on the global level through acquiring local structures, rather than opening subsidiaries, and acquiring new skills. “Probably in the field of packaging, which would be a perfect complement to our current offering.”
However, PM Studio aims to remain true to its fabless model, which guarantees optimum flexibility. The company relies on a network of industrial partners mainly located in Asia. To meet growing demand, it is gradually expanding its near-import supply network, even if the volume capacity remains limited.
In 2025, a new commercial office will open in Dubai to expand its network, which already includes locations in London, Geneva and Switzerland. In 2026, the teams currently working in two sites in Paris will be gathered in new offices, in the heart of the French capital, comprising a showroom and a laboratory for materials.
Digital innovation
To further seduce the luxury world, PM Studio aims to focus its investments on the areas that contributed to its success: innovation and digital technologies.
“We have already digitalised many steps in our creative and development processes. Our designers use tools that help them meet clients’ needs in record time, with particularly valuable proposals as faithful as possible to brands’ DNAs, following the latest trends,” explains Stranik.
Thanks to the recent integration of Flexarc, an IT structure specialized in automating ERP systems and life cycle assessments (LCA), PM Studio’s technological know-how provides full traceability of materials and costs.
These proprietary technologies offer a real time vision of products’ environmental impact and help PM Studio, which received the EcoVadis Platinum (98/100) and B Corp labels in 2023, position itself among the best-performing players in its sector in terms of sustainability.
“We substantiate each proposal with a detailed analysis of their environmental footprint, including the impact of each option on costs and the environment. We are ten years ahead in this field,” says Stranik.
The group actually seems set to become a European leader in the luxury packaging and high-end promotional items market!
